The Australian Communications and Media Authority (ACMA) is introducing a mandatory SMS Sender ID Register to prevent scams. From 1 July 2026, all organisations using alphanumeric Sender IDs (e.g. business names instead of phone numbers) must register them.
Impact
Unregistered Sender IDs will appear as“Unverified” in messages
This may reduce customer trust and engagement
Applies only to alphanumeric IDs (not phone numbers)
How this affects your organisation
You cannot register directly with ACMA
Your provider (Intelli Messaging) will submit registrations on your behalf
You must provide required details and complete ACMA Assist validation steps
What you need to do
Identify all Sender IDs used across your organisation
Gather brand ownership evidence (ABN, business names, trademarks, etc.)
Provide details to Intelli Messaging, an email to register the Sender ID's would have been sent to your practice.
Ensure key contacts are ready for ACMA Assist validation
Further details
To check if this applies to your practice, please reach out to Intelli Messaging and review the content on the ACMA website below:
Contact Intelli Messaging Ph. 1300 015 013 | [email protected]